Jump to content

This Photographer Built a Checklist to Help You Not Get Sued


CouldnoT
 Share

Recommended Posts

This-Photographer-Built-a-Checklist-to-Help-You-Not-Get-Sued.jpg

 

If you’ve ever worked in commercial photography, you know how complicated relationships with brands, agencies, and sub-contractors can be. In this 11.5-minute video, photographer Chris Hau details how he almost got sued as a result of those relationships and what he has learned since.

 

In order to fully understand how and what Hau was sued over, it’s first important to hear how many commercial client relationships work. Very rarely is a photographer reached out to directly from a brand. In Hau’s case, and in the case of the majority of situations like this, it’s more realistic for a photographer (Company D in this example) to be hired by a photo/video production agency (Company C) that has been subcontracted out from the larger marketing firm (Company B) that the brand (Company A) employs to create marketing materials for a product launch.

 

When Company A goes to Company B with a budget, Company B takes a cut of that budget and uses the remainder to pay Company C, who takes a cut and gives the rest to Company D who will actually create the art Company A was originally looking for. By the end of this chain, Company D, the artist, actually takes home only a small percentage of the full budget that Company A created.

 

This was exactly Hau’s situation until the Marketing company, Company B, decided to end their relationship with the photo production agency, Company C, and work directly with Hau going forward. For Hau, this was a huge change. Not only would he be in direct contact with the marketing agency and the larger brand, but also he would also be paid more because one whole link in the convoluted chain was removed.

 

That is, until the photo agency threatened to sue him for violating a non-compete clause he didn’t know he violated.

 

Some interesting informations here : petapixel.com

Link to comment
Share on other sites

Guest
This topic is now closed to further replies.
 Share

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.