Sony Alpha Products Teased

[Shirogane]

 

 

 

Sony launched a live stream teaser on its YouTube camera channel, teasing a new product announcement for Nov 7th. No further details have been given. As with most such announcements, rumors are abundant, but we’ll have to wait and see the new products added to the deep Alpha line.

 

Sony was the first camera manufacturer to produce a mass-market full-frame mirrorless camera. The original A7 duo had a rather humble beginning. Announced a decade ago, on Oct 10, 2013, the system kickstarted with two camera bodies, The a7 and the a7R. The legendary a7s was announced a bit later, in April 2014. This camera boasted an incredible ISO range (still impressive a decade later), XAVC S codec, and could capture 4K video with an external recorder. As for optics sony launched one normal zoom, and two prime lenses. The kit zoom was a rather uninspiring 28-70mm f/3.5-5.6 OSS kit lens. Regarding its first primes, Sony took a road less traveled: Two ZEISS-branded, high-end lenses were launched. Both the compact Sonnar T* FE 35mm f/2.8 and the faster, longer Sonnar T* FE 55mm f/1.8 had to carve their own niche. Being slower and less affordable than most of their competitors, it was their build and optical qualities that had to be convincing.

 

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[Shirogane]

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