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BMW i - noul sub-brand de maşini electrice BMW


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BMW i - noul sub-brand de maşini electrice BMW

 

Astăzi, luni 21 februarie, BMW lansează în mod oficial noul sub-brand sub care vor fi vândute maşinile electrice produse de bavarezi: BMW i.

 

Primele info

 

Data de 21 februarie 2011 poate fi considerată ziua de naştere a noului sub-brand de maşini electrice BMW i. Primele două modele care vor purta indicativul "i" vor fi BMW i3 şi BMW i8.

 

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BMW i3 nu este altceva decât maşina electrică de oraş, cunoscută până acum sub indicativul MegaCity Vehicle. Este vorba de o maşină de dimensiuni reduse, având 2+2 locuri, caroseria fiind construită din aluminiu, iar celula de rezistenţă pentru pasageri din fibră de carbon.

 

Propulsia pentru BMW i3 va fi similară cu cea regăsită pe recent lansatul BMW ActiveE, fiind vorba de un motor electric de 170 CP, bateriile litiu-ion urmând a asigura o autonomie de până la 160 km. Însă inginerii lucrează intens şi la o versiune "range-extender", care va asigura o autonomie crescută.

 

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BMW i8 va fi un supercar ecologic hibrid, prefigurat de BMW Vision EfficientDynamics

 

BMW i8 va fi maşina de serie prefigurată de BMW Vision EfficientDynamics, concept prezentat la Salonul Auto Frankfurt 2009. Vorbim de un supercar ecologic, care va combina motorul electric de pe BMW i3 cu un motor termic de mare performanţă, dar care urmează noua filosofie downsizing BMW - acesta va avea o cilindree de numai 1,5 litri şi doar 3 cilindri.

 

Ambele modele vor fi construite în uzina de la Leipzig, unde deja au fost investiţi 400 de milioane de euro pentru o linie special dedicată. BMW i3 şi i8 vor beneficia, de asemenea, de sisteme de comunicaţie dezvoltate în cooperare cu firme cunoscute din domeniul coit şi comunicaţii.

 

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Comunicat oficial BMW

 

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. "BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It's a new day in our industry; a new era for individual mobility. This is BMW i - Born Electric." said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday.

 

In a first move, two models will be launched under the new sub-brand from 2013 - the BMW i3 and BMW i8. The BMW Group will also significantly expand its range of mobility services over the years ahead. To achieve this, a Venture Capital company was founded in New York City, BMW i Ventures, with an investment totalling up to 100 million US dollars.

 

"BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility - all with a focus on sustainability", explained Robertson. The BMW i brand comprises vehicles and services developed since 2007 as part of project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group's response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. There is a widespread desire in megacities for solutions which intelligently combine the benefits of various mobility concepts in a single package.

 

Revolutionary vehicle concepts

 

"With BMW i, we are building on the success and strength of our core brand," emphasised Robertson. The BMW i3- previously known as the Megacity Vehicle - will be the BMW Group's first series-produced car for urban areas to be driven by electric power alone. The BMW i8, meanwhile, is based on the BMW Vision EfficientDynamics concept study. Its plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.

 

Both models are based on a revolutionary construction concept known as LifeDrive architecture. An aluminium chassis houses the powertrain, and the passenger cell consists of high-strength but extremely lightweight carbon fibre-reinforced plastic (CFRP). "Both cars have been designed specifically for their respective alternative drive systems. We used the innovative architecture and CFRP to cancel out practically all of the extra weight added by the batteries. For our customers this means superior driving dynamics combined with significantly increased range using electric power," explains Klaus Draeger, BMW Board member responsible for development.

 

BMW i8 to be built in Leipzig

 

Like the BMW i3, the BMW i8 will also be manufactured at BMW's Leipzig plant. Around 400 million euros will be invested in new plant facilities and some 800 jobs will be created up to 2013. Development and production synergies will be achieved through both vehicles using the same component sets for the electric motors, power electronics, and high-voltage lithium-ion batteries.

 

A range of vehicle-independent services

 

An additional range of mobility services - which can also be used independently of the cars - will be an integral component of BMW i. This will allow the creation of a new, profitable area of business over the long term and attract new customers to the company's brands.

 

"Mobility requirements are changing in rapidly expanding megacities" adds Ian Robertson. "Our commitment to car-enabled mobility services, like BMW ConnectedDrive, will be significantly expanded under BMW i. We'll also grow our car-related premium mobility services. What's truly groundbreaking is that we'll begin offering car-independent premium mobility services. BMW i aims to provide customized mobility solutions across a seamless network of premium products and premium services." The focus is on solutions which will improve usage of existing parking spaces, as well as intelligent navigation systems with local information, intermodal route planning, and premium car-sharing.

 

In addition to services developed in-house, the BMW Group is pursuing collaborations with partner companies and exploring strategic capital investments in providers of mobility services. To this end, the venture capital company BMW i Ventures has the goal to expand the range of products and services offered by BMW i in the long term by taking stakes in highly innovative service providers.

 

New York-based My City Way is the first company in which BMW i Ventures has taken a stake. Of the partnership, Ian Robertson said, "I am thrilled to announce that we have just signed our first strategic partnership with My City Way. As a mobile app, My City Way provides users with information on public transportation, parking availability, and local entertainment for over 40 cities in the US. Another 40 cities will be part of the global rollout, including Munich, of course

 

Sursa: Promotor

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daca nu ma insel prima masina hibrid tot de bmw a fost conceputa, dar a fost sa zic asa "interzisa" din cauza ca mergea cu hidrogen in mare parte ( hibrid = o combinatie intre doua lucruri), iar acuma cu lansarea oficiala a seriilor i va fi o nebunie pe piata auto.

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