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Samsung Is Giving A New Feature Boost To Millions Of Galaxy Phones


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Samsung Ecosystem At Mobile World Congress Barcelona 2023

 

 

 

When Samsung launched the Galaxy S24, it promised to bring some of the phone's flagship AI features to older Galaxy handsets. According to a recent announcement, we now know exactly when that will be.

Almost all major mobile devices that Samsung launched in 2023 will get a sprinkling of the company’s new Galaxy AI technology “from the end of March,” the Korean company has now confirmed. The list of devices includes the Galaxy S23 series, S23 FE, both of the latest Fold and Flip handsets and the Tab S9 series.

This story was updated on February 26th. Update below.

“This is only the beginning of Galaxy AI, as we plan to bring the experience to over 100 million Galaxy users within 2024.” TM Roh, Samsung’s President and head of mobile explained in a blog post.

 

 

 

This is an interesting move for Samsung because it is ostensibly handing over flagship Galaxy S24 features, to existing users, for free. These AI tools—Live Translate, Circle to Search, Note Assist and generative image editing—feature prominently in Samsung’s Galaxy S24 marketing, which is squarely focused on framing it as a unique AI-powered phone. Except it won’t be anymore, because Samsung wants to make this technology available to hundreds of millions of existing Galaxy users. 

It works by simulating the home screen of a Samsung Galaxy phone, which includes a demo of the new Galaxy AI features. It’s not a launcher app that adds a new skin, rather it's a very clever interactive guide with a suite of detailed features. For example, one of the AI features, Live Translate, doesn’t actually work. You can initiate your own translated phone call. Instead, users are given an in-depth demonstration of a call between an English speaking woman and a Spanish taxi driver organising a pickup.

Other skills, like Circle To Search and Note Assist are just videos explaining the feature. The overall experience is oddly detailed, though. The Gallery app has a full compliment of someone else’s pictures, there are text messages between your alternate Galaxy owning self and others, and a detailed Samsung Health profile too.

 

 

 

 

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A really cool device, I'm trying to get it as soon as I can  It definetly has a nice screen.

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